Are you looking to modernise your test data strategy in 2026? Is data slowing down your software quality, compliance and delivery speed?
The data landscape has never been more demanding, extreme volumes of quality and compliant data have become a strategic requirement, powering development, Training LLMs and Business Analytics.
Whether you’re replacing a legacy platform or enhancing your data ecosystem, Curiosity provides the tools, automation and expertise needed for test data success. Over three decades, we’ve pioneered market-defining technologies, culminating in Curiosity’s AI-powered, end-to-end, Enterprise Test Data® Platform.
Here are five ways it stands apart:
1. A centralised data catalogue
Modern enterprises depend on countless interconnected systems, databases and data flows. Yet nearly half of all delivery teams say they can’t manage the size and complexity of their test data [source].
Curiosity’s centralised data catalogue brings order to this complexity. It provides a single source of truth for data definitions, relationships, dependencies, documentation and structures across your whole enterprise. By automatically mapping and cataloguing assets, Enterprise Test Data® creates a living, central reference that drives accuracy, consistency and compliance.
With Curiosity’s centralised data catalogue, you can:
- Gain full visibility into what data exists, where it lives and how it’s used.
- Automatically map and classify sensitive data for compliance.
- Understand relationships between tables, fields and systems.
- Identify missing data gaps and design comprehensive data.
- Query your data landscape in natural language using Curiosity’s AI co-pilot.
The result is a shared, trusted view of enterprise data that underpins high-quality test data generation, simplifies compliance and enables advanced capabilities such as full AI data creation and automated provisioning.
Gain complete visibility of your data
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2. AI acceleration and deep learning
AI is transforming how test data is generated, provisioned and governed. Yet without clean, unified data, AI and ML initiatives stall before they start.
Curiosity’s Enterprise Test Data® Platform embeds AI and deep learning throughout to eliminate data challenges. It enhances discovery, analysis and provisioning, removing bottlenecks and ensuring data is securely delivered to the right teams, exactly when they need it.
With Curiosity’s AI acceleration, you can:
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Move from reactive to predictive data management.
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Generate diverse, compliant datasets to train and validate AI models.
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Enable self-service, AI-powered provisioning, no manual effort required.
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Use AI assistants that visualise relationships, answer questions and guide best practice.
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Build a foundation for private LLMs by structuring data for true context-aware intelligence.
AI is not an add-on, it’s built into every stage of Curiosity’s platform. From intelligent discovery to automated delivery, Enterprise Test Data® brings clarity, speed and insight to even the most complex environments.
3. Robust data governance
As systems multiply, maintaining control of enterprise data grows harder. Many organisations still rely on manual validation, allowing bad or unknown data to slip through undetected. Small changes can trigger compliance or security issues, especially under evolving regulations like GDPR, CCPA and the EU AI Act.
Curiosity’s Enterprise Test Data® Platform provides continuous, AI-powered governance that protects data integrity and compliance across every environment. Automated scanning and monitoring detect anomalies, validate standards and flag issues before they escalate.
With Enterprise Test Data’s governance capabilities, you can:
- Continuously monitor usage, coverage and compliance.
- Automatically detect and protect sensitive data.
- Gain real-time visibility into changes and dependencies
- Use AI-driven insights to anticipate risks and eliminate bottlenecks.
- Audit and report effortlessly with complete traceability.
Curiosity turns governance from a manual task into an automated, proactive discipline. You’ll always know where your data is, how it’s changing and whether it meets compliance obligations, enabling secure, confident and rapid delivery.
4. Deep data understanding and data design
Most teams still rely on incomplete or inconsistent data, leaving critical scenarios untested. In fact, only 39% of testers believe their coverage is complete [source]. Curiosity’s Enterprise Test Data® Platform brings precision and control to this challenge.
Using visual models, teams can design and generate synthetic data that mirrors real-world systems with full traceability. Business logic, relationships and constraints are embedded directly into data design, transforming creation from guesswork into a deliberate, coverage-driven process.
A simple model for testing and generating contact details.
With Curiosity’s data design and modelling capabilities, you can:
- Visually map data flows and dependencies.
- Generate realistic, high-coverage synthetic data.
- Identify and fill coverage gaps automatically.
- Optimise combinations intelligently to minimise redundancy.
- Link design to delivery, auto-generating test cases and scripts.
- Keep test data aligned as systems evolve, no manual rework required.
This model-driven approach delivers concise, compliant test data tailored to each testing need, from unit to system-level testing. Instead of cloning vast production datasets, Curiosity lets you create just the right data, exactly when it’s needed.
5. Full end-to-end data management capabilities
Modern teams need more than standalone utilities. Data must flow seamlessly through automation frameworks, CI/CD pipelines and self-service portals. Yet, many teams still lose up to 44% of their time waiting for or creating test data [source].
Curiosity’s Enterprise Test Data® Platform eliminates these bottlenecks with a comprehensive, end-to-end toolkit, combining synthetic data generation, cloning, masking, cloning, test allocation, provisioning and virtualisation in one solution.
One platform. Every data capability. With Enterprise Test Data®, you can:
- Generate rich, compliant synthetic data instantly.
- Clone and subset data intelligently for lightweight, consistent copies.
- Mask sensitive information automatically while preserving realism.
- Provision and orchestrate data on demand, no central bottlenecks.
- Virtualise environments for parallel testing and faster delivery.
Each data activity, generation, masking or cloning is reusable and can be triggered via self-service, automation frameworks or CI/CD. Engineers get what they need instantly, without waiting for specialist support.
This flexibility allows teams to evolve from production-based to hybrid or fully synthetic strategies. Curiosity simplifies anonymisation for immediate compliance while enabling richer synthetic data for greater coverage, scalability and agility.
Ready for change?
This article has highlighted just five facets of Curiosity’s Enterprise Test Data® Platform, from AI-driven acceleration to complete end-to-end management. Curiosity can help you modernise your test data management strategy and achieve your goals for software quality, compliance and delivery speed.
We’ve invested deeply in test data research and innovation, developing new ways to create, manage and deliver high-quality data at scale. That commitment ensures our platform evolves with new technologies, data types and integrations, giving our customers the functionality and performance they need to stay ahead.
Modern, proactive test data management is now critical to enterprise success. Curiosity’s Enterprise Test Data® Platform removes the constraints of legacy approaches, unlocking faster delivery, scalable testing and AI-powered innovation across your organisation.
Uncover smarter test data
Curiosity’s all-in-one, AI-accelerated Enterprise Test Data® platform. Integrated, secure, and intuitive tools to simplify complex systems and overcome test data management challenges.
