Test data management has changed
Agile development, CI/CD pipelines, automated testing, and cloud-native architectures all rely on fast, consistent access to high-quality test data. The rise of AI and machine learning only heightens this need, making representative, synthetic, and compliant test data essential for innovation.
At the same time, the complexity of modern data ecosystems has exploded. Test data is no longer just a developer concern, it’s a critical resource for data scientists, business analysts, platform teams, and decision-makers across the enterprise.
This evolution has transformed test data into a shared, strategic asset. But legacy tools and manual processes weren’t built for this scale, or this speed. Deciding to ‘do nothing’ in the face of these challenges isn’t neutral, it’s actively harmful. It means slower delivery, missed automation opportunities, poor data access, and an inability to support modern architectures or AI initiatives.
Doing nothing is no longer an option
Test data has shifted from a technical concern to a strategic business imperative. Without a modern TDM solution, organisations will face these six key challenges:
Manual data bottlenecks
“Nearly half of teams say they can’t manage the size and complexity of their test data”
Manual test data processes can’t keep up with the pace of modern software development. As applications evolve, testers spend valuable time finding, creating, or waiting for data, slowing pipelines, reducing coverage, and increasing the risk of failed tests.
To keep pace with Continuous Integration and Continuous Delivery, organisations must move beyond traditional test data management, automating the discovery and creation of data using AI to deliver it instantly and at scale.
Inadequate test coverage
“Just 39% of testers believe their coverage is complete”
Effective testing depends on high-variety data, covering edge cases, outliers, and negative scenarios. Yet production data, even when masked, rarely delivers the diversity needed for in-sprint testing. Without synthetic, fit-for-purpose data, teams risk faulty releases, costly defects, and slower cycles.
Prioritising synthetic test data generation not only boosts coverage, it also tackles many broader TDM bottlenecks across compliance, scalability, and automation.
Compliance and privacy risks
“45% of organisations admit they don’t always comply with test data privacy and compliance standards”
Neglecting data privacy laws isn’t just risky, it’s expensive. Using raw or poorly anonymised production data can expose organisations to regulatory breaches like GDPR, CCPA and the AI Act, risking financial and reputational damage. EU GDPR penalties alone can exceed €20 million.
To avoid these risks, and unlock safe, scalable innovation, teams must eliminate the need for production data through the use synthetic and properly masked data that’s compliant by design.
Poor scalability across complex application landscapes
Modern enterprise architectures span legacy systems, cloud platforms, APIs, and databases, creating tangled webs that are difficult to support. Manually aligning test data across these environments slows teams down, creates bottlenecks, and increases the risk of broken tests.
To scale effectively, organisations need containerised, on-demand test data environments that mirror complex systems and deliver integrated, compliant data fast. Combined with automation for masking, generation and subsetting, this approach enables agile teams to test at speed without compromising quality.
.png)
Fragmented data across silos and legacy systems
As enterprises adopt hybrid architectures, aligning test data across fragmented systems becomes a major challenge. With data spread across APIs, SaaS, cloud, and mainframes, many teams spend up to 44% of their time simply waiting for, finding, or creating test data. Manual provisioning leads to outdated or inconsistent data, stalling testing, development and undermining quality.
To keep pace, organisations need extensible test data platforms that automate provisioning, support modern formats like JSON and XML, and generate compliant data on demand, enabling fast, parallel testing.
Missed opportunities for AI and automation adoption
AI initiatives demand clean, compliant, and well-integrated data, but fragmented, manual test data processes often stand in the way. Without robust TDM strategies, enterprises struggle to scale AI, delaying model training, insight generation, and ROI. As LLMs and AI co-pilots reshape how teams interact with data, test data management must evolve to support real-time generation, governance, and accessibility across complex systems.
Automated platforms that unify data, ensure compliance with regulations, and empower teams with intuitive, AI-driven tools are key to unlocking the full value of AI.
The new standard in test data management
At Curiosity Software, we’re redefining test data management. Our AI-powered Enterprise Test Data® Platform enables organisations to fully harness the power of their data, navigate complex environments, and meet regulatory demands at scale.
Data understanding and support
Enterprise Test Data® automatically maps data assets, uncovers cross-system relationships, and flags sensitive information, giving you the insights needed to drive smarter provisioning, compliance, and coverage. With support for over 250 technologies, including legacy databases, APIs, SaaS, XML, JSON, and more, our platform connects seamlessly across hybrid environments. Its extensible architecture ensures future-proof support for evolving systems, turning fragmented data into unified, actionable insights.
Complete data coverage
By turning data requirements into intuitive visual models, Enterprise Test Data® enables teams to generate the right data for every test case, driving shared understanding, eliminating blind spots, and reducing technical debt across the application landscape. Define business rules, behaviours, and dependencies directly within models to simulate real-world logic, ensuring synthetic data reflects production scenarios with precision. While also automatically identifying gaps, outliers, and missing data that could impact testing, analytics, or compliance.
Compliant data, on demand
Automatically discover, classify, and anonymise sensitive data to ensure it’s protected before provisioning to less-secure environments. Enterprise Test Data® enables organisations to deliver rich, compliant test data on demand, synthesising realistic, non-sensitive datasets that retain essential relationships for accurate testing and training. By masking PII and commercially sensitive information while preserving data integrity, teams can move faster without compromising security, reducing the risk of breaches.
.png)
Scalable self-service data capabilities
Enterprise Test Data® empowers teams with scalable, self-service data provisioning through reusable, parameterised utilities and seamless CI/CD integrations. Whether triggered manually or automatically, test data is generated and delivered instantly to the right environments, eliminating delays and reducing reliance on overburdened data teams. Intuitive forms and automation tools remove bottlenecks, enabling faster delivery, greater autonomy, and effortless scaling without increasing headcount.
.png)
Test data utilities and integrations
Curiosity's platform unifies all essential test data utilities, generation, masking, cloning, subsetting, virtualisation, orchestration, and sandboxing, into one integrated platform built for speed, reusability, and scale. Designed for dynamic, parallel delivery, it eliminates manual effort and delays by making high-quality, compliant data instantly available across teams and environments. Supporting AI training, test automation, and efficient delivery across even the most complex application landscapes.
AI powered test data management
Enterprise Test Data® harnesses the power of AI to transform how organisations understand, generate, and deliver test data. Virtual AI agents interrogate your application landscape, analyse data requirements, and generate complete, compliant datasets on demand, all from simple natural language prompts. This intelligent automation eliminates wait times, reduces manual effort, and turns test data into a catalyst for innovation, smarter decisions, accelerated delivery, and AI-ready data pipelines.
A complete test data management platform
As test data management evolves, AI, visual modelling, and natural language interfaces will be key to unlocking enterprise-wide data accessibility and value. Curiosity’s Enterprise Test Data® platform is built for this future, delivering the automation, intelligence, and flexibility needed to meet the test data demands of tomorrow.
Discover
-
Over 250 integrations
-
Metadata management
-
Data cataloguing
-
Automated discovery
-
Contextual tagging
-
Sensitive field recognition
-
Data profiling
- ...and more
Act
-
Visual modelling
-
Full RPA Support
-
Data provisioning
-
Synthetic data generation
-
Data masking
-
Data virtualisation
-
Data cloning
- ...and more
Monitor
-
Data quality insights
-
Policy enforcement
-
Dynamic alerts
-
Trend analysis
-
Proactive governance
-
Automated remediation
-
Data traceability
- ...and more
Curiosity’s AI-powered test data management platform
Curiosity’s Enterprise Test Data® capabilities are specifically designed for this new era, ensuring that data is always available, compliant, and of the highest quality.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Simplify your application landscape
Build a complete picture of your application landscape, bringing thousands of data sources into a single view, fostering effective test data management strategies.
Deliver trusted data, every time
Take advantage of advanced masking and data generation capabilities to deliver compliant and secure data to your teams, whenever and wherever they need it.
Adopt AI with confidence
Seamlessly join together diverse, compliant data, and gain clarity on your data structures, to help your organisation confidently adopt AI.
Achieve a new standard of test data
Move from reactive slow test data delivery, to advanced, AI-powered insights, actions, and delivery. Test data has never been easier.
Learn more about Enterprise Test Data®
Read another resource to learn how you can transform your test data management with Curiosity.
Your complete solution for enterprise test data management
Streamline your data delivery with our AI-powered Understand complex data and remove sensitive information with Curiosity's all-in-one platform for enterprise test data needs.
