Why every organisation needs an AI data manager in 2026 | Live on the 21st of January

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Our Platform
Enterprise Test Data® Platform Enterprise Test Data®

AI-powered. End-to-end. Your complete test data management platform.

markup-cropped Solutions
Why Curiosity
markup-cropped End-to-end test data management. One platform.

Our AI-powered Enterprise Test Data® platform cuts through complexity, giving your teams clarity, control, and confidence at every step of the test data journey.

Learn
Frame-2 Explore & Learn

Explore Curiosity's collection of webinars, podcasts, blogs and success stories, covering everything from visual modelling to artificial intelligence and test data management.

Company
Group 74 Curiosity Software

Deliver superior test data and overcome the challenges of complexity, legacy, scale, and regulation with Curiosity Software.

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Whitepaper

Curiosity's test data market overview

This eBook is designed to help you navigate the complex test data management landscape that has emerged over the past ~30 years, deciding which solutions are best for your organisation’s people, process and tools.

  • Discover tools for understanding your data

  • Explore the history of test data management tooling

  • Learn about the difference in Enterprise Test Data

Learn more about this market overview

Did you know that the Curiosity team have been creating test data solutions since 1995? We’ve seen, and led, several evolutions in test data “best practices” throughout this extensive history, driven by new technologies and techniques.

In this market overview, we divide test data technologies into three categories. You’ll learn the history, benefits, and considerations associated with older legacy tools, newer “point solutions”, and emerging AI/ML solutions.

You’ll also learn how Curiosity have designed our tools and services to offer and exceed the benefits of each category, while avoiding potential drawbacks. This provides a fourth category of solution: An all-in-one, enterprise test data platform.

Key takeaways

innovation

History

Explore the history of legacy test data management tools, and how software delivery has transformed since their inception in the 1990s and 2000s.

compliant

Synthetic data

Discover the emergence of test data generation tools and how they can be used to train machine learning algorithms, without privacy and compliance risks.

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Expertise & support

Learn why test data management tools are often limited by expertise, support, an unwillingness to change and how this has impacted success.

target

Enterprise test data

Examine a range of advantages provided by Curiosity's Enterprise Test Data for organisations using legacy TDM tools, and how to migrate today.

Discover Curiosity's all-in-one platform for enterprise test data needs

Read a free resource, or talk to an expert, to learn how you can embed productivity and quality throughout your software delivery ecosystem.

Talk to us about Enterprise Test Data

Book a meeting with a Curiosity expert to start scoping and planning your move to Enterprise Test Data

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Curiosity Platform - Quality Modeller and Enterprise Test Data Curiosity Platform - Quality Modeller and Enterprise Test Data